AdresseWhat You'll Do
This position is responsible for managing the digital experience for Cisco in Germany, mainly through the management of our web presence on Cisco.de and through our paid media activities. The role will include improving and optimizing the user experience on the website and partnering with our regional digital specialists to drive quality conversions through the funnel. The role will also require supporting the planning and execution of the paid media strategy for Germany, working with the regional media team and our media agency to ensure the right strategy is developed for the market that will deliver against objectives.
This role requires strong partnership and collaboration with the German marketing team and will be part of the overall digital team in EMEAR at Cisco.
Role & Responsibilities
- Support the Cisco.com experience for Germany by partnering with EMEAR experience optimisation team. This will include Country homepage, country specific initiatives, like CDA, #Deutschland Digital.
- Support optimization plans for the country using A/B testing, multivariate testing, segment-based targeting, behavioral targeting and landing page optimization to ensure all content meets volume and conversion targets.
- Support the delivery of the SEO strategy for Germany, assisting in transcreation requirements
- Partner with the regional publishing lead to create seamless digital customer experiences during key launches and events.
- Responsible for managing the editorial content for the country homepage for Germany
- Be the German market consultant for paid media, partnering with the regional media team and media agency to ensure that the media strategy is relevant to the market. Disseminate the media activation, optimisation & performance with Executive presentation to the German Sales and Marketing team
- Organic Social: Co-ordinate with the organic social manager to ensure that the social amplification aligns to the overall country digital strategy
- Ensure country event activity seamlessly integrates with the digital experience through alignment of content, amplification through digital channels and consistency in messaging
Who You’ll Work With
Reporting to the Country Marketing Leader and functionally integrated into the EMEAR Digital team you’ll be a part of the teams to ensure that media planning, activation and results for Germany work to its best.
You’ll work closely with the country marketing team members, such as Brand and Campaign leads, Organic Social Media helping to align objectives along Cisco’s core campaigns and Germany’s Business Priorities.
You’ll collaborate regularly with other Digital specialists (Social, SEM, Direct) and interlock with other internal digital marketing teams – including Data Scientists, Site Content and Creative Teams.
Minimum Qualifications
- 5+ years in a digital marketing role with experience managing a website and paid media activity
- Experience of utilizing data analytics to optimize and improve conversion rates.
- Experienced in reviewing and optimizing digital assets in German language.
- Proven experience in paid media and working with media agencies
- Strong analytical skills and business acumen, along with the ability to be detail and deadline-oriented.
- Ability to find conversion opportunities with supporting evidence through data.
- native German language
Desired Skills
- Ability to manage multiple projects in a fast-paced, deadline-driven environment
- Proven ability to build consensus and work effectively within a cross-departmental team
- Results-oriented, takes initiative and ownership to get a job done well and on time
- Strong analytical skills and attention to detail
- Excellent skills in Excel and Adobe Analytics and Google Analytics
- Ability to take a proactive approach to analysis of customer behavior using available data to influence change and improve performance
- Location: preferable Munich or Berlin, any other location in Germany possible. Note: we advocate Hybrid Work with utmost work flexibility. Office preferences given so you can meet the German Marketing Team Face-to-Face easier.
Why Cisco
#WeAreCisco, where each person is unique, but we bring our talents to work as a team and make a difference.
Here's how we do it: we embrace digital, and help our customers implement change in their digital businesses. Some may think we're "old" (30+ years strong!) and only about hardware - but we're also a software company. And a security company. An AI/Machine Learning company. We even invented an intuitive network that adapts, predicts, learns and protects. No other marketing organization can do what we do - you can't put us in a box!
But "Digital Transformation" is an empty buzz phrase without a culture that allows for innovation, creativity, and yes, even failure. Day to day, we focus on the give and take. We give our best and we give of ourselves (because giving back is built into our DNA.) We take accountability, we take bold steps, and we take difference to heart. Because without diversity of thought and a commitment to equality for all, there is no moving forward.
Message to applicants applying to work in the U.S.:
When available, the salary range posted for this position reflects the projected hiring range for new hire salaries in U.S. locations. For non-sales roles, the hiring ranges reflect base salary and do not include bonuses, equity, or benefits. Hiring ranges for sales positions include base and incentive target, and do not include equity or benefits. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications or training. Applicants may not be eligible for the full salary range based on their U.S. hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.
