Media Manager International (M/W/D)

As a self-financed family business, we are more than just a network of approximately 4,600 branches spanning 31 countries, with an annual turnover of over €8.1 billion and more than one of the most successful online shoe shops in Europe.
DEICHMANN is a pioneer, sponsor, and employer for over 48,000 dedicated employees worldwide. As a sustainably expanding company, we have been able to offer our employees a secure workplace for several decades.
As Media Manager International (m/w/d) you are responsible for the strategic planning, implementation, and optimization of our international media activities.

Tasks:

• Orchestrate international media strategy development process from communication development to post-campaign analysis for various channels (TV, digital, print, OOH etc.)
• Analyze the success of campaigns and derive actionable recommendations
• Focus on media effectiveness and efficiency to drive ROI
• Improve / Develop our channel specific media tactics
• Development of international standards for budget & campaign reporting
• Support in pitch-projects
• Be in constant exchange with our local marketing managers across Europe
• Analyze target audiences, competitors, trends, developments, and innovations in the media landscape
• Drive our innovation agenda through local pilots, game changer projects and know-how sharing
• Act as an internal consultant for various stakeholders regarding media

Profile:

• Bachelor's degree in business administration, communication sciences, ideally with a focus on media, marketing, or a related field
• 3-4 years of relevant professional experience in media strategy, planning, and/or purchasing
• Expertise in data-driven media activations, performance KPI analysis & optimization
• Global mindset and experience with cross-country strategies, potentially within an international unit of a media agency
• Ideally, technical understanding and experience with digital media solutions such as Google Ads, Meta Business Manager, DV 360, DMP, CDP
• Goal-oriented project management and strong affinity for numbers and logical thinking
• Team player, hands-on mentality, and a solution-oriented way of working
• Proficient use of MS Office (PowerPoint, Excel, Teams, SharePoint, Outlook)
• Very good analytical skills as well as convincing presentation and communication skills
• Fluent in English and very good in German (written and spoken)

Benefits:

• 30 days vacation
• Mobile working
• Special payment and bonus
• Employer-funded pension
• Kindergarten places
• Bistro
• Staff discount
• Support fund
• Seminars & trainings
• Corporate events

Our media department, established in 2023, is just expanding - your chance to play a key role in shaping the future of media at DEICHMANN.

Our goal? We want to ensure that we reach our customers at the right time, in the right place, and as efficiently as possible with our advertising messages.

As a strategic partner, we work with our media agencies to convert data and insights into concrete recommendations for action and strategies.

If media is your passion and you want to make a difference, this is the right place for you.

Get to know us as an employer, find out about your professional opportunities and work on great projects with us.

Apply online now, stating your salary expectations and your earliest possible starting date.

We are looking forward to getting to know you!