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Form der ArbeitYour work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the Team
The UKI Field Marketing focus is to build and execute integrated marketing programmes that drive pipeline growth and also deliver tangible ACV to fuel the continued success of Workday in the UKI region. We are a trusted strategic partner to the UKI sales business and go beyond conventional marketing approaches. We delve deep into data-driven insights to engage and activate audiences across various channels, empowering us to make bold decisions that directly impact our business outcomes. What sets us apart is our unwavering commitment to collaboration. We operate seamlessly as one cohesive team, uniting with our EMEA and Global marketing counterparts under one Integrated GTM strategy. This alignment ensures not only synergy but also a shared sense of purpose and success.About the Role
We seek a dynamic and experienced Field Marketing Manager adept at developing and managing field based demand generation strategy and campaigns to build awareness, build pipeline and accelerate opportunities to achieve ACV. This role is pivotal in supporting the growth targets for a crucial market/customer segment in Workday UK & Ireland. This person will champion a customer-first and data insight approach and ensure the successful execution of marketing campaigns in the UK&I. This role is both a strategic, as well as an execution hands-on, collaborating with local, EMEA, and Global cross-functional marketing teams, as well as Sales and Go-To-Market (GTM) stakeholders for optimal success
You will
Use data insights to inform decision-making and develop a Go-to-Market Strategy for a market/customer segment aligned closely with the overall marketing and business objectives for the UK & Ireland.
Lead the planning and execution of integrated marketing campaigns, encompassing but not exclusively events, digital, outbound sales, and social.
Collaborate closely with Workday’s UK&I sales leaders and GTM teams e.g. pre-sales, partners, Customer success. As well as EMEA and Global Marketing e.g. Digital, Campaigns, Product Marketing, Partner Marketing, ABM to integrate and execute high performing, compelling and relevant marketing programs
Own & seamlessly deliver marketing initiatives, executed within budget, logistics, timelines & vendor management
Track and report on performance of the marketing activities against KPI’s and ROI to maximise impact, engagement and future planning
Collaborate with the partner ecosystem, creating co-marketing programmes
Be responsible for all communications with sales team on Marketing activity
About You
Basic Qualifications:
The ideal candidate is a self-starter with a natural curiosity to learn and to explore
Bachelor’s degree and a minimum of 5 years of relevant B2B SaaS marketing experience
Solid understanding of and demonstrated experience in developing and executing integrated campaigns
Excellent verbal, written, visual/presentation skills
Results-driven with excellent problem-solving skills
Proven ability to thrive in a matrix, multi-stakeholder environment
Other qualifications
Track record of managing multiple marketing programs simultaneously
Enthusiasm for challenges and strong work ethic with a ‘can do’ attitude
Objectivity and openness to others' views while continuously building a positive team spirit
Ability to deliver on time while achieving or exceeding business goals
Experience in building, launching and reporting on campaigns using Salesforce and Tableau
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
