As a key member of our marketing team, you will play a pivotal role in crafting compelling and innovative digital experiences. You will work closely with various departments, fostering collaboration to drive the success of our projects.
Your Role in a Team:
- Set up and optimize paid campaigns on social media platforms, driving results through strategic thinking based on data-driven insights.
- Co-own the advertising and testing strategy for the Paid Social Channels (Meta, TikTok Ads, etc.)
- Plan, execute, and optimize conversion rates across platforms and products, to achieve goals and KPIs, ensuring efficient budget allocation and continuous improvement.
- Work closely with our Creative & Product Teams to drive creative and efficient ad creation and customer journey optimization.
- Monitor and analyze campaign data, providing regular reports to stakeholders.
- Implement A/B testing methodologies to refine and improve campaign performance.
- Stay on top of industry trends, algorithm changes, and emerging technologies to ensure a competitive edge in campaign strategies.
- Discover and grow new channels to drive conversions and the development of a multi-channel user acquisition strategy (e.g. Messenger Marketing, Advertising on new social platforms).
What You Need to be Successful:
- Experience: At least 3 years of in-depth knowledge of social media platforms (Meta and TikTok are a must). Influencer Marketing knowledge is a plus.
- Flexibility to adapt to changes in social media algorithms, trends, and industry dynamics.
- Willingness to experiment with new approaches and strategies.
- Strong analytical skills, attention to detail and experience in using structured approaches to problem-solving.
- Proficiency in data-driven performance analysis, customer journey optimization and A/B testing as well as deep understanding of tracking and analytics.
- Language Skills: Fluent in English, both written and spoken. Proficiency in German is a plus.
- Comfortable working in a fast-paced environment.
- Excellent communication skills and the ability to work collaboratively in a team
- Self-motivated, organized, and capable of meeting project deadlines.
- Located in Berlin
Why dentolo?
- One of Europe’s fastest growing Insurtechs, backed long-term by one of the largest insurance powerhouses worldwide.
- High level of collaboration and autonomy, working in a group of international colleagues in a small to medium-sized startup with a getting-things-done attitude.
- Modern technologies, agile development practices, and a product-focused environment that tackles demanding technical and scaling challenges.
- 6th floor office in the heart of Berlin (Mitte/ Prenzlauer Berg) with beautiful views over the city.
- Quarterly team budget for various events, you decide :)
- Annual learning budget for your personal development.
- Flexible work arrangements according to your needs.
- Vacation entitlement starting with 28 days in your first year, accumulating 1 day with every 2 years of affiliation to the max. 30 days.
- Free dental or pet insurance - to experience our products yourself.
- Independent booking of monthly coaching sessions with nilo.health, our mental health tool.
- Transportation benefit - you can choose between a free Swapfiets bike or a BVG eco-ticket (with a dentolo allowance).
- Work up to 60 days from outside of Germany!
- Free choice of a Windows or Mac computer.
Sounds like the perfect job for you?
We look forward to receiving your application and getting to know you!
dentolo is an equal opportunity and diversity employer. We strive to create a friendly, safe, and welcoming environment for all our team members, regardless of ethnicity, gender, gender identity and expression, sexual orientation, limitations and talents of any kind, physical appearance, social background, marital status, age, or religion (or lack thereof).
When you apply, we focus solely on your experience and motivation. You decide what additional information you want to disclose (photo, marital status, religion, gender, nationality, etc.). We value and treat all applications equally.
About dentolo
We don’t just offer insurance. We create solutions tailored to needs.
Founded in 2015, dentolo builds and operates holistic insurance solutions, radically centered around you. We believe in offering a solution for everyone’s individual needs, so that they and their loved ones can be more carefree. Our solutions are built through conversations with our customers, teams and market specialists. We call this our expert insurance approach.
Today, every fourth new online customer in Germany chooses us as their partner for dental and pet health insurance. Our first two brands, dentolo and petolo, are rated 4.5+ of 5 on Google - unlike any other provider. We are customer-obsessed experts that love working together as a team. Our culture is built on collaboration, fast execution and bold actions, always caring about the customer first.
Contact:
Valeriia Vasko
Tech Recruiter
vvasko@dentolo.de