Business Manager, Selfridges London

ABOUT LA PRAIRIE

LA PRAIRIE -
The Luxury skincare house where audacious innovation has cultivated a pioneering approach to beauty.
A place where heritage and creativity are infused with the values of care, passion, entrepreneurship and excellence.
A place where dedicated and diverse professionals each contribute to an inspiring and unique environment.
A place for careers to grow and flourish and where our sustainable foundation nourishes talents and futures.
LA PRAIRIE. CREATE A BEAUTIFUL IMPACT.

Business Manager, Selfridges London Location:

London, GB, W1A 1AB

Contract Type: Temporary - full-time Description:

Are you interested in driving a business for one of London's most luxurious counters, then the La Prairie Counter at Selfridges Oxford Street might be of interest to you. Managing a team of four Beauty therapists/ consultants you will develop sell-out in Selfridges W1 and maintain high level of La Prairie luxury house presentation in store through excellence in customer journey management. You will work towards achieving and maximizing La Prairie retail objectives, reversing the trend and ensuring Luxury excellence through effective recruitment, management and best in class experience for clients. The aim being to gain market share within the Skincare category while being perfectly aligned with brand strategy and the roadmap. In addition to this you will act as the role-model and lead the transformation of the retail team into our Guardians of Luxury.

Key Missions

• Deliver the annual retail sales targets through an effective business strategy & planning
• Manage a full team of Beauty Advisors and Therapists (coaching and development, to absence management, reporting, etc)
• Implement and develop the Company strategy at counters & nurture store relationships

Main Accountabilities

Business Planning:

• Contribute to define the weekly sales Targets (market and by store level) as well as LE updates with rationale behind the proposal
• Drive retail growth at counter by developing or reviewing business plans and event activities, share twice a year every months detailed view on the plans
• To identify new opportunities and ideas to drive sales within brand parameters and tools and evaluate effectiveness
• Be the leader and owner of the performance in respective area, feed management with regular and valuable insights on the performance and corrective actions, be responsible of the quality of the weekly performance sharing by door to ensure insights and impactful corrective actions
• Evaluate with Stock controller door stock levels of selling goods and collaterals incl. samples as well as optimize stock age levels within each store and be pro-active putting in place corrective actions or anticipate measures to ensure optimized levels in every door. Testers order monitoring.
• Communicate opportunities and risks to HO teams regularly and as soon as identified
• Optimize absence management (incl. leaves and sickness), get the alert min. 1 week in advance if annual leave taken to enable agency replacement
• Ensure 100% compliance and accuracy of all sales reporting data including IPPOS and clientelling

Developing, motivating performance of in store teams:

• Define the optimum field needs and structure for the field: once a year complete review of the needs and make a recommendation based on updated sales target and profitability per door, as well as regular updates when necessary based on context evolution ; if responsibilities within a team has to be redefine
• To effectively manage our BA’s to ensure collaboration and field work as per guidelines and brand needs (practice, behavior with colleagues and clients, respect of grooming guidelines, etc) and when necessary working in partnership with RSM manager.
• Create and motivate strong in store teams that work together to at least meet -ideally exceed KPIs targets-
• Through regular assessment of KPI’s in partnership with the Retail coach identify ongoing needs and develop our sell out service, and improve performance

Effective induction of consultants:

• Identify consultant’s onboarding needs to ensure good customer service, selling skills and achievement of goals within first 3 months of employment. In partnership with the Retail Coaches and Education

Implementation of Company marketing and merchandising program:

• Follow up the execution of in-store marketing activity, be the guardians of the implementation as per brand guidelines and strategy
• Ensuring that the merchandising guidelines are adhered to and that collateral, samples and other support is used to maximize retail effectiveness
• To uphold the company image by enforcing high standards of counter visual merchandising and consultant grooming.

Managing store relationships and communication:

• Undertake and record regular business meetings with retailer department/store managers, present business strategy updates including promotional programs and review consultant performance
• To find appropriate local opportunities for Events, additional sites, and personal shopping spaces

Key Stakeholders:

Internal

• Regional Sales Manager
• Sales and Retail Director and La Prairie
• Retail Coaches and Education for performance and training
• Sales team with all general queries

External

• Store Department Managers re sites, windows, retail performance, and consultant/team issues.
• External vendors, i.e. promotion agencies, suppliers of installations