Sr. Director, Product Marketing - Adobe Commerce

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

Global ecommerce sales will surpass $3T this year as digital shopping transforms the way customers buy, and businesses operate. Adobe Commerce is on the forefront of this exciting market space, enabling companies to make every moment personal and every experience shoppable.

The Senior Director of Product Marketing for Adobe Commerce is a leadership position responsible for defining and executing the go-to-market strategy. As an expert in the industry, you will use deep customer understanding to lead global product launches field and ecosystem enablement. You will work with the broader product, marketing and field teams to drive focused strategies to execution and winning outcomes. Partner with product management to help define product strategy, establish a winning position that differentiates Adobe in the market.

As an established commerce leader with vision, act as the face of the brand regularly presenting to customers, supporting industry events, and engaging analysts comfortably supporting both business and technical topics.

What you'll do

• Be responsible for the segment and marketing plan for Magento Enterprise Commerce.

• Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.

• Deeply understand the competitive landscape—be an expert on our competition and how they are positioned.

• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then lead changes to our sales and marketing processes based on what you learn.

• Partner with product management and marketing campaign teams to develop product positioning and messaging that resonate with our target buyer personas.

• Collaborate with global marketing and campaign teams to translate strategy into execution tactics.

• Be an inspiring leader for Adobe Commerce including speaking engagements and written works.

• Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop sales plays and external collateral and guide them how and when to use it.

What you need to succeed

• A minimum of fifteen years of experience in Product Marketing, preferably in the enterprise software or SaaS industry.

• Strong understanding of the commerce market landscape, including e-commerce platforms, digital marketing, and customer experience at a technology and business level.

• Proven track record of successfully launching and market complex software products.

• Exceptional strategic thinking and analytical skills, with the ability to translate market insights into actionable business strategies focused on outcomes.

• Excellent leadership and team management skills, with the ability to inspire and motivate a team to achieve goals that go beyond expected.

• Bachelor's degree in business, marketing, or a related field. MBA is preferred.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $161,500 -- $352,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.