Job Title: Shopper Marketing Manager

# 159224 - District 1, Ho Chi Minh City, Viet Nam
Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!

As the Shopper Marketing Manager in Colgate-Palmolive (Vietnam), what you will do?

- Manage the annual category activity grid (New products development, media, sampling, consumer and shopper programs) for the subsidiary.
- Provide input to new product plan that is developed by Consumer Marketing in the Hub.
- Develop Go To Market plan for new products including selling story preparation, trade samples availability, Key Visual adaptation to standard Point of Purchase, product availability.
- Develop activation ideas on behalf of the hub when designated as the lead country.
- Develop local Shopper marketing programs (Retail Environment and Customer Collaboration).
- Own and manage category/ shopper budget (on the ground activation).
- Build expertise on touch points for Marketing activation planning and execution.
- Be the point of contact for Consumer Marketing in the Hub for translation/adaptation of POP materials.
- Build shopper knowledge and Insights, support Retail Marketing Team leader for insights prioritization.
- Responsible for competitive and Local Intelligence.
- Conduct category analysis to identify opportunities in the market and recommend plans/activities to grow business and share.
- Own the country category perspective, within the monthly Customer Benefit Package discipline process.
- Coordinate regular Return on Investment (ROI) and Return on Marketing Investment (ROMI) review.
- Develop category knowledge bundle book.
- Work with Retail Environment Manager to activate Category Growth Drivers in the customers plans, Retail customer development process, Shopper Marketing programs.

Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.
Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.
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