Shopper Marketing Manager (d/f/m)

Essity is a leading global hygiene and healthcare company. We are committed to improve the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork , as well as well-known brands such as Jobst, Leukoplast , Libero, Libresse , Lotus, Nosotras , Saba, Tempo, Vinda and Zewa .

For our Business Unit Consumer Goods Region Central we are searching for a Shopper Marketing Manager to support our team as soon as possible.

In this position you are responsible for the shopper strategy & plan, shopper-campaigns & -activations, promotion- & POS management and shopper & customer communication for your assigned brands, e.g. Tempo, Zewa, TENA or Demak’Up, in D-A-CH (Germany, Austria, Switzerland), and customers. You act as an interface between Marketing and Sales and represent your function in multifunctional teams.

The position is based in Mannheim and reports to the Shopper Marketing Leader DACH.

Your Role

• Translate brand strategy into shopper strategy and build national and customer-individual activation plans based on shopper- and customer insights, incl. Budget- and KPI setting.
• Develop and manage promotion- and POS-guidelines and ensure execution with excellence.
• Create national and customer-individual Shopper Marketing campaigns incl. promotion- and POS concepts, in-store activation and shopper communication, e.g. customer magazines, couponings, POS-materials
• Analyze Shopper Marketing activities with the help of Nielsen, GFK, customer and internal data and derive recommendations for future activities.
• Develop B2B communication incl. insight-driven trade argumentation, e.g. annual sales presenter, sales folders and trade-presentations, organization of conferences and trade fairs, creation of trade-press and trade-PR communication
• Be an active team-member in our multifunctional brand- and customer-teams and deliver Shopper Marketing input related to relevant 7Ps into the business planning cycle.
• Build a collaborative and trusted partnership with the customer together with sales by providing added value service.

You Identify Yourself With

• University degree or equivalent
• Very good communication skills in German and English and team-player
• Solution and target orientated way of working
• Excellent organizational and project management skills
• Customer, shopper and consumer driven

Our Benefits for You

#Essity-DE

Together, we are improving lives, every day.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

Application End Date:

Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, o ur sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.

Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative , and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life.

Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. Essity has about 36,000 employees. Net sales in 2023 amounted to approximately SEK 147bn (EUR 13bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity!