Principal, Partner Marketing Emea

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

The Global Partner Marketing team helps harness the power of our ecosystem partners to create market distinction, drive awareness, pipeline and preference, to support the growth of Workday.

About the Role

The Workday global Partner Marketing team is seeking a collaborative and experienced marketer to lead our Partner Marketing efforts in EMEA. This role will work in tight collaboration with the EMEA Marketing Organization, as well as the global Partner team in order to engage the Workday Partner ecosystem, and drive awareness in the EMEA market. This individual, reporting to the Head of Global Partner Marketing, will strategize and execute global Partner Marketing programs supporting Workday’s sales and growth goals. This is a highly visible EMEA focused role.

Responsible to establishing and maintaining marketing relationships with Workday partners in the EMEA region. Responsibilities include:

• Manage the regional specific Partner Marketing assets that support Workday’s innovation, sales and services partners

• Promote regional specific Partner Marketing assets to all partner types

• Maintain regional variations of the Workday.com/partner content

• Collaborate with the Director of Partner Engagement to support the Partner experience at EMEA Workday events (Workday Rising, Workday Elevate, etc.), including on-site experience, communications and metrics

• Align with Workday sponsorship team on Partner sponsor activations at events

• Collaborate with global Partner Marketing to promote EMEA partner activity through Workday Partner social channels

• Act as a conduit between the EMEA field marketing teams and partners to ensure partners are actively included in Workday marketing programs and campaigns

• Provide dashboards and reports outlining quantifiable results, ROI, program analyses and recommendations to adjust tactics to overperform

• Be an internal advocate for Partners among key stakeholders

About You

Basic Qualifications

• Bachelor's degree in Marketing, Business, or related field; Master's degree is a plus.

• 15+ years of B2B marketing experience within technology oriented companies with at least five years in digital, customer or Partner Marketing

• Strategic thinker with a partner-centric mindset and a passion for technology and innovation

• Excellent leadership and team management abilities, with a track record of developing and mentoring marketing pros

• Proficiency in marketing automation, CRM, and analytics tools.

• Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.

Other Qualifications

• Exceptional communication skills, both written and verbal

• Candid, self-starting

• Agility and ability to prioritize is critical

• Strong executive presence

• Sense of humor

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!