AdresseAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
Our location in Columbus, Ohio, currently has an opportunity for an Associate Brand Manager – Therapeutic Nutrition Outpatient Marketing.
SUMMARY:
This person will be responsible for the development and management of strategies and programs to effectively achieve commercialization, profit margin and business plan objectives. Key responsibilities include managing marketing activity for Outpatient Healthcare Professionals, and leading reporting and analytics for the Therapeutic Nutrition Outpatient business. Additional responsibilities include quarterly business strategic and tactical planning, monthly reporting, data analysis for program optimizations, agency leadership, vendor management, and budgeting.
WHAT YOU’LL DO
Responsible for managing marketing activity to Therapeutic Nutrition (TN) Outpatient Healthcare Professionals (HCPs) in the US. This may include gratis and couponing strategy, creative briefing, and CRM program execution
Collaborates with design team to execute creative and messaging consistent with Masterbrand strategy, positioning, and brand standards
Identify product/service changes to meet customer needs.
Responsible for monthly TN Outpatient reporting and analysis across Ensure, Glucerna and Juven brands including updating monthly performance dashboards to inform Brand, Cross functional, and Leadership teams of results and insights
Leads monthly call with Brands and select Field Reps, captures, and publishes actions items, and is responsible for consulting with brands to develop agendas
Monitor, analyze and evaluate product program performance to continuously improve results and share insights with Brand, Cross Functional, and Leadership teams
Monitor sales volume, revenues, and costs against forecast to adjust throughout the year to maximize performance
Prepare sales forecast quarterly in partnership with Brand and Cross Functional teams and manage monthly budget
Collaborate with internal and external stakeholders to achieve objectives. These groups may include the HCP Sales team, Sales and Commercial Operations and Analytics, Medical, Regulatory Affairs, Finance, Public Affairs, Legal, R&D, Sr. Leaders, Global Abbott Partners and external vendors or agencies
EDUCATION AND EXPERIENCE YOU’LL BRING
Required
Bachelor's degree in Marketing, Business, or related field; MBA preferred
2-5 years of brand management, HCP sales or business analytics experience. Preferred experience in healthcare or food and beverage industry
2+ years of demonstrated leadership of cross-functional teams
Time and project management skills, including the ability to work on multiple projects at the same time
Strong analytical skills and attention to detail
An ability to think strategically and develop annual plans and financial commitments
An understanding of trends and an ability to respond to changing customer and HCP needs
Creativity and an ability to produce innovative and original ideas; Intellectual curiosity
The ability to manage and allocate budgets
Written and verbal communication skills
Experience with and an understanding of market research and data
Sales experience a plus
WHAT WE OFFER
At Abbott, you can have a good job that can grow into a great career. We offer:
Training and career development, with onboarding programs for new employees and tuition assistance
Financial security through competitive compensation, incentives, and retirement plans
Health care and well-being programs including medical, dental, vision, wellness, and occupational health programs
Paid time off
401(k) retirement savings with a generous company match
The stability of a company with a record of strong financial performance and history of being actively involved in local communities
Learn more about our benefits that add real value to your life to help you live fully: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is $72,700.00 – $145,300.00. In specific locations, the pay range may vary from the range posted.
