Marketing Manager Content & Social Media (M/F/D)

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

In Germany, Abbott has approximately 4,000 employees working in manufacturing, research and development, logistics, sales, and marketing. They are located at Abbott`s German headquarters in Wiesbaden and its sites in Hanover, Neustadt am Rübenberge, Wetzlar, Eschborn, Cologne, Jena, and Hamburg.

The Opportunity

This position works out of our Wiesbaden, EMEAP headquarter (Abbott GmbH) in the Abbott Diabetes Care division that is focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions.

As Marketing Manager Content & Social Media (m/f/d) you will be responsible for acting as interface between Global and Local teams across the EMEA region to ensure the development and implementation of effective Social Media, influencer and content strategies to drive acquisition and loyalty of our customers throughout the customer journey.

What You’ll Do

• Developing and executing omnichannel strategy and guidance for Content and Social Media activation in close collaboration with the Digital Experience team.
• Analyzing and reporting on Social Media content performance to continuously optimize and ensure cohesive strategy and messaging across all channels.
• Owning and managing the EMEAP content calendar to ensure consistent messaging across channels.
• Defining influencer strategy and activities across markets in alignment with Global.
• Governing and approving local new digital media platforms i.e., new websites, new apps new Social Media properties
• Developing and accessing metrics, KPIs and ROI to ensure successful program implementation and operation and drive benchmarking across the region. 
• Performing ongoing market and competitive analysis and developing corresponding actions and recommendations.
• Serving as Subject Matter Expert for local Social Media managers and content specialists, share best practices across markets and leading trainings to improve Social Media mastery.

Qualifications & Skills

• University Degree in Business, Marketing, Science, or related fields.
• 6-8 years marketing experience, with a minimum of 2 years in Health Care
• Proven track record in product management, brand marketing, Social Media, and content strategy.
• Excellent knowledge and understanding of Social Media platforms, trends, and best practices.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Demonstrated ability to work collaboratively with cross-functional teams - at country and regional or global level.
• Track record of driving innovation in Social Media and content marketing.
• Experience in analyzing and reporting on Social Media metrics to drive results.
• Creative problem-solver with outstanding communication, presentation, and motivational skills
• Excellent English writing and communication skills with an eye for detail.
• Willingness to travel (10 -25%)

Working at Abbott

At Abbott, you can do work that matters and help people to live a healthier and full life, grow your career, and learn, be your true self. You will have access to:

• Career development with an international company where you can grow the career you dream of
• An attractive benefits package (e.g., attractive Abbott Pension Plan, a company bike, employee stock purchase program)
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
• A challenging position in a fast-growing crisis independent industry
• Become part of a dynamic, highly educated, highly skilled, and motivated team.
• Flat hierarchies, open appreciative mentality, and efficient, constructive lines of communication
• A Multi-national environment, where we foster the development of our talents within the enterprise.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

We ask for your understanding that we only consider online applications via our online application portal. Applications by email or post cannot be processed. Original documents will not be returned. 

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.