Adresse
Form der ArbeitLufthansa Group Customer and Brand Tracking (m/f/d)
This is an exciting opportunity to develop the Customer and Brand Tracking for the largest aviation group in Europe, Lufthansa Group. As the Lufthansa Group, embarks on modernizing its Group brand, the goal of the Referent Customer & Brand Tracking is to drive the global tracking of customers, competitors and cultural trends and translate insights into brand strategy and tangible actions.
Facts
- Location
Frankfurt / Main
- Employment level
Direct entry
- Function
Design, Marketing
- Working time
Full time
- Application deadline
04-10-2024
The Group Brand Strategy & Brand Management team drives four key strategic topics: 1) Brand Strategy & Brand Measurement 2) Brand Management 3) Design & Visual Identity Development 4) Premium Project.
- Establish group-wide methodology to measure the success of our brands
- Set up new customer & Brand Tracking study (scope, RFP, manage agency, PMO)
- Continuously manage new Customer and Brand Tracking
- Competitor tracking
- Track industry & cultural trends
- Set Global and local brand KPIs
- Track brand initiatives and campaigns
- Analyze cause-and-effect relationships with brand initiatives/campaigns
- Make tangible recommendations to brand strategy team and the rest of the organisation
- Brand tracking agency management
- Build a strong internal brand insights community and ‘own’ the customer tracking agenda
- Manage and drive a) customer research and b) research for B2B = non-airline brands
holiday / Christmas bonus, Old-age provision / employee retirement, Profit sharing / LVV (bonus), Free parking, Lufthansa shares, Flight privileges, Canteen (subsidized by employer), Business cell phone / ipad, Support for relocation, Discounts / shopping, Employee events (summer festivals, participation in sports competitions etc), Part-time models, Health days, Hybrid working possible, Flexible working hours, Diversity programs, Development programs / Training opportunities, Binding program / network program, Promotion of women, Doctor‘s office, Fitness studio / sports facilities / company football etc., Lockers for cyclists / sportsmen, Have a shower, 13th monthly salary
