AdresseYOUR MISSION:
Parloa is looking for a Head of Product Marketing who is a self-starting, team-oriented, and passionate leader to own the positioning, messaging strategy, and content and training agenda needed to reinvent customer service and accelerate the company's go to market efforts. You and your team will work closely with the product, marketing and growth teams to drive focused strategies to help define product strategy, establish our differentiation in the market, and substantiate our claims with market-facing content to enable field success. The ideal candidate will have a passion for navigating ambiguity, driving clarity, influencing the market, and driving a team.
You will have demonstrable expertise in all areas of Product Marketing — product positioning & messaging, market segmentation, customer & competitive intelligence, and outbound programs. You will have experience in building scalable programs and demonstrate the ability to drive cross-functional alignment. You possess strong presentation skills, executive presence and ability to deal with ambiguity.
IN THIS ROLE YOU WILL:
- Lead your team to define differentiated, clear and customer-centric narrative, value props, positioning and messaging across the entire solution suite.
- Serve as the expert on target markets and our buyer personas – who they are, how they buy and their key buying criteria as well as where they get information, and the who, what, when and why behind the decisions they make - to flesh out our Ideal Customer Profile.
- Develop, package, and deliver relevant material including sales presentations, competitive intelligence and marketing collateral, making it easy for prospects, customers and partners. to understand how our product offerings solve their customer service problems and our competitive advantage vis a vis other SaaS providers.
- Map out the customer service technology buyer's journey and produce high-quality content that supports marketing campaigns, from demand through customer success, viewing everything through the lens of the customer to help drive growth.
- Champion marketing programs, from product launches to demand generation campaigns, through collaboration with the product, sales, partnerships and marketing teams to drive growth.
- Contribute to the creation and delivery of thought leadership content, webinars, blogs, events, and case studies to drive the message.
- Be responsible for the market segment and marketing plan for Parloa
- Deeply understand the competitive landscape—be an expert on our competition and how they are positioned.
- Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make and evolve our sales and marketing processes based on what you learn.
- Partner with product management and marketing campaign teams to develop product positioning and messaging that resonate with our target buyer personas.
- Understand and support our commercial teams and key channels with sales plays, training and external collateral to drive new customer acquisition.
- Be an inspiring Parloan by exhibiting great curiosity about our customers, their customer service challenges, how Generative AI can be applied to transform customer service, and how our company can make a step change improvement in their customer service operations.
WHAT YOU BRING TO THE TABLE:
- 8+ years of experience in Product Marketing or related functions.
- Experience leading Product Marketing and collaborating with product teams to drive product-market fit.
- Expertise in building product strategy with product teams and contributing to the development of the vision for our product offerings for our target segments and buyers.
- Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers.
- Creativity and discipline to envision, create and execute a range of marketing and sales assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Google Slides), product data sheets.
- Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.
NICE TO HAVE:
- Experience in customer service SaaS and B2B technology platforms preferred.
- Get-it-Done confidence to pick up and lead new projects for the company even in the face of ambiguity.
A winning attitude that inspires optimism, fun, and the desire to always be learning!
WHAT'S IN IT FOR YOU?
- Be part of a dynamic, driven team of +20 nationalities with flat hierarchies and collaborative company culture
- Hybrid work environment - we believe in hiring the best talent, no matter where they are based. However, we love to build real connections and want to welcome everyone in the office on certain days. (Job specific, it could be also on-site work)
- Attractive compensation package with equity(Job Specific).
- Training and development budget which can be used for conferences and attending development courses to ensure continuous professional growth.
- Flexible working hours, 28 vacation days and workation opportunities
- Regular team events, game nights, and other social activities
- And last but not least: a beautiful office with flair in the heart of Berlin with all the conveniences, such as adjustable desks, social area, fresh fruits, cereals and drinks.
- Is something missing here? Reach out and let's talk about what else you need for your ideal next growth opportunity.
Your recruiting process at Parloa:
Recruiter video call → Meet your manager → Challenge Task → Expert interview(s) → Meeting the team → Founder interview
Why Parloa?
Join Parloa in revolutionizing customer communication with Artificial Intelligence! We're a leading Conversational AI platform collaborating with industry giants, both as partners and clients. Our mission is to create a comprehensive customer solution for businesses worldwide, and we're committed to achieving this by having people and AI join forces.
We were founded in 2017 in Berlin, and since then we've become one of the most innovative SaaS companies in the market. By leveraging our cutting-edge conversational AI platform, we are enabling businesses to have meaningful conversations with their customers. We're committed to achieving this by combining top-notch technical engineering with innovative leadership and the belief that every single team member can have a massive impact on our future.
By joining Parloa, you'll have the opportunity to be part of a dynamic and innovative team that's revolutionizing an entire industry. We're passionate about growing together and creating opportunities for personal and professional development. With our recent 20 million Series A investment, we're expanding globally and looking for talented individuals to join us on this exciting journey.
Do you have questions about Parloa, the role, or our team before you apply? Please feel free to get in touch with our Hiring Team.
Parloa is committed to upholding the highest data protection standards for our clients' and employees' data. All our employees are instrumental in ensuring the utmost care, GDPR, and ISO compliance, including ISO 27001, in handling sensitive information.
* We provide equal opportunities to all qualified applicants regardless race, gender, sexual orientation, age, religion, national origin, disability status, socioeconomic background and other characteristics.
