Group Lead Social And Brand Ai Marketing

Group LeadSocial and Brand AI Marketing

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Experience owning outcomes and decision making, solving ambiguous problems and influencing stakeholders; deep expertise in domain.Applyshare

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info_outlineXInfo A person with disabilities will be given preferential consideration per local regulations.

A person with disabilities will be given preferential consideration per local regulations.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• Candidates will typically have 9 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
  
• Typically 5 years of experience with people management.
• Experience in social marketing at leading brand companies.
  
• Experience in AI systems aimed at driving business or brand impact through social media, with emerging AI tools.
  
• Experience managing cross-functional or cross-team projects.
  

Preferred qualifications:

• Experience at global marketing brands that have complex organizations.
• Experience working with product teams, data scientists, and engineers.
  
• Knowledge of Social and the application of AI to Social and influencer marketing, demonstrated by public profile and/or publications.
• Ability to produce executive-friendly and public facing mass communication.
  
• Ability to perform well with high attention to detail and increasing levels of responsibility and independence.
  

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

As the Head of Social and Brand AI Marketing, you will lead Google’s social brand strategy and shape the vision for how to tell Google's AI innovation story across all social, brand, and influencer marketing, leading to significant brand and business impact.

In addition, you will shape how our brand shows up daily on social, by strategically weaving the power of our products with cultural relevance, platform intelligence and AI innovation into a cohesive content strategy that builds on our brand equity with key audiences. You will scale your vision internationally, creating a blueprint for regions/products to follow. You will be known as the company’s Social and Brand AI marketing expert, building and driving the Social and Brand marketing strategy on AI across all brand-owned channels.

Responsibilities

• Develop and manage the company's global AI social marketing strategy and produce blueprints for regional and local implementation.
  
• Redefine the voice and tone of Google on social, and clarify the value proposition for social platforms.
  
• Design the right operational flows to produce and publish content with internal creative, external agencies and influencers, leveraging the power of social trends and Google data.
  
• Lead the vision and execution of how AI is used internally to create industry-first new working methods, including planning and producing content and managing audiences on social.
  
• Lead a team of social experts tasked with creating and publishing proactive and reactive content. Drive implementation and messaging about AI innovation by leveraging AI knowledge. Work with other marketing departments to ensure AI is integrated into all Social and Brand marketing efforts.
  

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Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.