European Regional Sales Manager - Central Europe

About BATT Cables

BATT CABLES is a market leader in the specialist supply, management and distribution of electrical cables and accessories. Established in 1952, the company has continually adapted to meet the electrical cable needs of the oil and gas, infrastructure, marine, offshore, construction and energy industries. Their objective is to satisfy all cable requirements, from an immediate demand to an integrated Cable Management Package - quickly, effectively and competitively. They combine material availability with technical expertise to develop the most cost-effective cable solution for all project needs.

Job Purpose

Responsible for: Central European Sales Region (To include Germany, Poland, Balkans, Turkey, Romania, and other CEE countries)
To lead the country sales teams to deliver targeted sales and margin. Managing the sales process of customer prospect, quotation, order processing and after sales through a combination of leading a team of field based sales representatives and a team of office based internal sales teams. To identifying growth sectors and channels for Batt cables, to contribute to the construction of the Strategic Plan for Europe and to deliver significant growth in the European cables and accessories market.
The role holder will manage the country sales teams and will be expected to establish KPI’s and review processes to deliver the desired performance. Specifically, the role holder will manage the pricing policy and will be expected to provide regular sales forecasts and analysis of performance.
The role holder will be expected to form view points and opinions regarding sales strategies and associated investments, making recommendations on the level of resource and requirements for delivering excellent customer service and market share gain.

Skills and Experience

• The role holder should have experience of managing and improving sales operations at a senior level (Country Manager)
• The role holder should have demonstrated a clear record of improving sale performance by implementing by delivering a sales strategy and leading a team to deliver it
• Is able to create customer relationships through a combination of personality and professionalism
• Electrical distribution industry experience is highly desirable, alternatively experience in sectors procuring electrical cable (such as rail infrastructure/data-centres/construction) is required.
• Is pro-active and is able to create relevant KPIs to track both 'output measures' and 'in-process measures'
• Experience of using a CRM system
• At least 5 years’ experience at senior sales management level
• Previous experience of managing a sales operation of a minimum size of 10m Euro turnover
• Excellent working knowledge of CRM systems
• Experience of developing and delivering sales strategies that have delivered results for the business
• Skilled in the use of Excel, Word and PowerPoint
• Two European languages or more (fluent in English)
• Experience of creating and presenting a sales report and sales forecast
• Understanding of P&L statements

Personal Characteristics

• Excellent standard of verbal and written communication
• Friendly and team orientated
• Self-confidence with the personal drive to achieve goals and meet deadlines
• Ability to prepare and present meaningful information with conviction and authority
• Demonstrates accountability and ownership
• Maintains confidentiality and inspires trust and confidence
• Encouraging and supportive of the team around them
• Proactive, demonstrating initiative and problem-solving abilities
• Strong influencing and negotiation skills
• Ability to conduct root cause analysis and corrective action planning