[2024] Loa - Dach - Marketing Data Manager (M/F/D)

Why L'Oréal?

We are the market leader in Beauty and a pioneer in Beauty Tech. As a result of the constantly changing world, cosmetics and technology are inseparably linked for us. Together with our consumers and partners, we anticipate trends and shape the beauty of tomorrow.

We live sustainability and environmental protection. By 2030, our Commitments mark the beginning of a more radical transformation and embody our view of how a company's vision, purpose and responsibility should look to meet the world's challenges. Our 88,000 employees in 150 countries are transforming our business to ensure that our activities respect the boundaries of our planet.

For our location in Düsseldorf we are looking for people who will join us in making a difference.

Drive Data Strategy to improve Marketing Mix Modelling

We are seeking a highly skilled and motivated Marketing Data Manager to join our team. As a Marketing Data Manager, you will play a crucial role in driving data-driven decision-making and optimizing marketing strategies. You will be responsible for managing the data roadmap for marketing mix modeling, acting as a brand liaison for data collection and transformation, and translating business requirements into technical specifications and vice versa. Your strong project management skills and focus on upskilling will position you as a driving force within our organization.

Responsibilities

• Develop and manage the data roadmap for marketing mix modeling, ensuring the availability and accuracy of Marketing Data (media, advocacy, shopper experience etc.) for analysis and reporting.
• Act as a brand liaison, working closely with various teams to understand data collection and transformation needs, and ensuring data quality and consistency.
• Lead and manage the data collection for all marketing mix modeling activities, making sure the partners needs are full-filled and compliant with the group norms
• Collaborate with cross-functional teams to translate business requirements into technical specifications and vice versa, ensuring alignment between business objectives and data capabilities.
• Lead and manage data-related projects, ensuring timely delivery, effective resource allocation, and successful implementation.
• Stay up-to-date with industry trends and best practices in Marketing Data management, and proactively identify opportunities for upskilling and professional development.
• Drive a culture of data-driven decision-making within the organization, advocating for the use of data to optimize marketing strategies and drive business growth.
• Liaise with other country Marketing Data Manager to cross-fertilize on best practices regarding all data subjects

Requirements

• Bachelor's degree in Marketing, Business, Data Science, or a related field.
• Proven experience in Marketing Data management, with a focus on marketing mix modeling and data-driven decision-making.
• Strong project management skills, with the ability to effectively prioritize tasks, manage timelines, and coordinate cross-functional teams.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with stakeholders at all levels of the organization.
• Proficiency in data analysis tools and techniques, such as SQL, Excel, and statistical software.
• Familiarity with data visualization tools, such as Power BI, is a plus.
• Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
• Proactive and self-motivated, with a focus on continuous learning and upskilling.
• Outgoing personality with a "rally the crowd" mindset, able to influence decision-making within a matrixed organizational structure.
• Fluency in English (German is a plus).
• Comfort in a fast-paced and changing environment.

Our offer

• Permanent employment in a crisis-resistant, growing market with a comprehensive range of social benefits.
• A competitive and attractive salary and benefits package
• Individual personal and professional development, a steep learning curve, strong team spirit and an open, cooperative culture
• Diverse, national and international perspectives

L'Oréal is committed to providing equal opportunities to its applicants.

We value diversity, inclusion and individual self-expression in the workplace as diversity strengthens our teams and we want to reflect the image of society and therefore our consumers in our company. Any form of discrimination is therefore not tolerated.