Social Media Lead (M/F/D)

Company Description

We are Flink - your online supermarket revolutionizing the way you do your grocery shopping. With a wide selection of over 2,400 high-quality products, we aim to deliver to your door in minutes. We put our customers first and ensure all products delivered are fresh and nutritious. Additionally, we can customize our national assortment to be able to offer you unique local products in every city. Our delivery hubs are located in densely populated inner-city locations and we strive to be sustainable by delivering on electric bikes and using packaging that can be recycled.

If you want to be part of this exciting journey… read on!

In your role as a Social Media Lead (m/f/d),you are responsible for driving our brand across content creation, storytelling frameworks, and social media strategy. You will support shaping the content strategy at Flink by balancing creative, analytical, and strategic thinking.

Job Description

• Responsible for leading, building and implementing a data-driven global social media strategy across Flink’s organic social media channels
• Work with local market stakeholders and content managers to ensure alignment of the global strategies on a local level to deliver brand-relevant, original and engaging content across three markets: Germany, Netherlands, Austria and France
• Work closely with the brand, design, and content teams to conceptualise, plan and execute content pieces on a global strategic level while being operationally responsible for Germany
• Foster a relationship with the commercial team and retail media team to leverage key assortment products and brands, as well as support partnership collaborations and contests
• Translate brand and business objectives, and research into content and channel strategies, that serve as the foundation for social, video, and storytelling content
• Guide a scalable content creation process, including running an integrated global content calendar and how to best leverage content across multiple channels
• Leverage measurement and listening tools to provide reports and insights, sharing key learnings and best practices with all relevant stakeholders to optimise and iterate.

Qualifications

• You bring at least 5+ years of experience working in Social Media in a corporate, or agency setting
• You have a degree in Marketing, Communications, Journalism or similar
• You have 3+ years of experience with creative content planning, developing, and managing content strategies
• You are an excellent communicator and writer, with business fluent German and English skills
• You have a strong editorial and creative mindset, with the ability to concept impactful stories and content based on industry insights, trends, brand positioning and topics that matter to our audience
• You are fully data-driven, balancing creative thinking with solid research and analytical skills; you can interpret data to build solid metrics and strategies for organic engagement, growth, and reach
• You have the ability to manage and influence across highly cross-functional teams, and the skills to balance planning and execution
• You have a great eye for design, photo and video, with a track record of developing content for YouTube and TikTok; you are full of impactful ideas for creative campaigns and topics that are not limited to one channel or one audience
• You are based in Berlin; experience with FMCG/grocery/quickC retailers is a plus.

Additional Information

• A €1000 annual L&D budget as well as individual coaching options to ensure you have plenty of opportunities to learn, grow and achieve your goals
• 26 days of vacation, +1 day every year up to a maximum of 30 days
• A mobility budget of 30 EUR per month with RYDES, which you can use individually for Uber, BVG and many other providers
• A cool discount on your Urban Sports Club membership
• Attractive company pension options
• Unlimited access to an e-learning and development platform, MyAcademy, including online German courses
• Online discounts with Corporate Benefits and Future Bens
• A cool discount off your personal Flink orders; be the first to test out new products!
• A modern and dog-friendly office in the heart of Berlin - lots of delicious lunch spots available within short walking distance

We pride ourselves in being an inclusive and equal opportunities employer with a diverse and multicultural team.It is our commitment that every applicant will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion.