Head Of / Vp Marketing (M/F/D)

General Description

Reporting to C-level, you will be leading - both strategically and operationally - the Growth and Performance side of Marketing as well as the brand marketing including creative asset production. Online Marketing channels include Influencer Marketing, Paid Social, PR, Search, CRM, Onsite Conversion Optimization, Affiliate and Cooperations. In sparring with Business Intelligence and the channel owners in your team, you constantly unlock growth potential with a data-driven approach. This is a great opportunity for an experienced, numbers driven marketing senior with a goal-getter mindset to join us at the exciting time of new growth and be one of the key contributors in driving it.

Your Role

• Develop and implement a growth oriented marketing strategy together with your 10+ team members, in sparring with colleagues from BI, product, sales, IT, Operations and C-level.
• In sparring with Management and Creative Director find new ways to increase brand awareness, optimize messaging and brand desirability
• Be in charge of all Marketing channels, and the brand’s online DTC distribution across markets.
• Oversee all - predominantly digital - advertising channels, set priorities, manage execution and performance with monthly goals.
• Analyze market, competitive and media landscape dynamics to identify and test new growth channels.
• Closely monitor, track and report analytics to ensure the alignment with our KPIs (user acquisition, activation, retention, cost per metric, ROI etc.).
• Design, implement, and track growth initiatives with an initial focus on customer acquisition, and expanding towards increasing customer retention and lifetime value.
• Develop multi-channel marketing strategies to improve engagement, conversion and retention.

Your Skills & Experience

• 6+ years in a senior marketing position with team and budget responsibility, experience in growth oriented marketing, ideally with strong DTC channels

• Experience in both strategy development and operational execution

• University degree in business, economics, marketing, or a related field

• Demonstrated budget accountability (annual budget planning, monthly target setting, monitoring performance and achieving targets)

• Strong leadership skills (hands-on and empowering) to manage a diverse, multilingual and multicultural team of experts based in different time zones

• Marketing experience especially in the following disciplines: Influencer Marketing, Paid Social, Search; in general especially in Upper Funnel Marketing

• A strong understanding of consumer mindset, consumer empathy and dedication to great consumer experiences

• Strong analytical mindset and attention to detail in management of budgets, timelines, projects and various assets/deliverables

• Demonstrated track record of leveraging data to make informed, impactful decisions

• You appreciate a fast-growing environment of a young company, which you are able to add value to with your own ideas.

• Strong communication skills, English fluently

Please note: As a purpose driven company, we actively fight climate change, racism, gender-inequality and support underprivileged individuals and communities, such as forcefully displaced youth and refugees. We expect you to actively support and contribute to our causes.

What we offer

• A culture of collaboration, empowerment, innovation and diversity
• Flexible working times, home office, remote work and 2 additional holidays for your own further development
• A purpose driven company, dedicated to change the way we travel for good (Peta-certified, Corp B certification in process, social & art programme)
• A supportive and encouraging work environment with a diverse group of motivated, talented, and visionary colleagues
• Ownership for your field of responsibility
• Personal and career development incl. further educational courses
• The possibility to make a true impact on the business, take responsibility and shape the future of our growing company on an international level
• A supportive work culture: your colleagues from other departments, management or HR are always at your side and available for sparring or mentoring if needed
• A competitive salary, accompanied by a nice welcome package, and other benefits such as free coffee, cold drinks, healthy snacks, public transport or health club benefits and of course great employee discounts on our products.
• Options Package: Everyone at Horizn Studios is a co-owner through our Options Programme, and so will you be - we share the love, sweat and the fruits, with everyone.
• Hibernation program in Lisbon

That's you?

Don’t hesitate and send us your CV – along with a few words on why you think you should get on board plus your earliest possible starting date. We are excited to be hearing from you!