Ibach-Schwyz, Victorinox AG, Sales Europa
Victorinox produces and sells unique, high quality products worldwide which are of practical use in differing areas of life: Swiss Army Knives, Cutlery, Watches, Travel Gear and Fragrances. The company’s headquarters are located in Ibach, Schwyz, in the heart of Switzerland. This is where the founder of the company Karl Elsener first set up his cutler’s business in 1884 and, a few years later, designed the legendary «Original Swiss Army Knife».
YOUR MISSION:
As a Head of Marketing Europe you are responsible for the following tasks in the first place:
- Execute the business strategy for the market to achieve brand objectives and financial targets
- Calibrate and execute the global marketing plan, ensure global brand strategies, plans and tools are properly and consistently activated locally, by implementing bespoke marketing communication, trade marketing tools and visual merchandising
- Improve consumer experience and ensure consistent consumer journey across channels & markets
- Ensure premium brand identity to business partners and customer base
- Establish and execute annual Marketing Plan (Retailers/Wholesalers/Distributors)
- Contribute to market distribution decisions, implement global distribution framework by ensuring appropriate accessibility on/offline, channel mix & level of integration
- Lead European Marketing Team and partner with Global marketing Team
YOUR PROFILE:
We are looking for a strong leader with appropriate training at tertiary level (focus on marketing, communication, product development, etc.). You have several years of professional experience in an international brand environment and have led interdisciplinary teams. You use your affinity or knowledge in the premium segment in a targeted manner to advance the Victorinox brand. You are result-oriented and make analytical decisions, taking into account the relevant fact-based factors. Thanks to your leadership qualities, you maintain a cooperative network, act at eye level and create a culture of trust. Experienced German and English skills complete your profile.
WE OFFER
We provide you with a versatile and dynamic work environment, in which you can instrumentalize your expertise in an extensive and constructive manner. With its unique brand positioning and rich company history, Victorinox offers you the chance to be part of an energetic and professional team that enables you to make a difference.
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