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TradeLink

addressAdresseHeimarbeit
type Form der ArbeitUpdating
salary GehaltUpdating
KategorieMarketing

Jobbeschreibung

We are TradeLink. Changemakers for the world’s backbone of global trade – B2B supply chains.‍

TradeLink is our answer to our initial question of what the most exciting company in the world would look like. We are building the collaboration layer for one of the largest, most fragmented, and physically complex industries in the world and we are reinventing what B2B software looks like along the way together with people who simply love what they do. In the past 6 months, we ignited the network and grew x-fold on all exciting metrics (people, usage, partners) and recently closed our €12mn Series A led by Insight Partners and our existing investors Point Nine and Fly Ventures. Join our crazy ambitious team to tackle the core problems of a trillion-dollar industry and work alongside the most humble, talented, and passionate.

As our Head of Marketing (all genders), you shape our organization's growth path to becoming Europe's leading logistics collaboration platform provider. You will position TradeLink as the clear category leader and develop efficient B2B lead acquisition channels. Join our team of technologists, entrepreneurs, and leaders with an eye for what is next in the LogTech world.

Tasks

YOUR RESPONSIBILITIES

  • You own marketing end-to-end at TL, including Product Marketing, Communication, Demand Generation, Events & Community, and Branding & Awareness
  • You will lead and develop the industry's leading marketing team, today consisting of 5 people in Demand Generation and Product Marketing
  • You will be the Chief Story Teller of TradeLink
  • You develop simple and compelling narratives based on our point of view that inform our public appearances, press briefings, and thought leadership content
  • You deliver superior thought leadership content and ghostwriting pieces by gaining deep customer and industry understanding very fast
  • You win the press and key influencers' interest in the TradeLink story
  • You develop scalable customer/lead acquisition channels together with your teams and in close collaboration with sales (events, webinars, organic, social, referral, etc.)
  • You advance and fortify the TradeLink brand architecture (brand messaging, CI, logo, etc.)
Requirements

  • You have a proven track record of marketing leadership during the rapid build-up phase, ideally scaled marketing holistically from 2 to 15 FTE
  • Your leadership personality is reflected by clear communication, reliable expectation management, and empathy to lead and develop professionals
  • Your capabilities in building industry PR relationships and transitioning compelling stories to coverage distinguish you
  • You have a soft spot for finding, building, and developing B2B lead generation channels
  • You captivate as a strategic writer. You understand the architectures of greats stories, and you can produce and communicate compelling narratives strategically
  • You love speed. You are inclined to rapid testing mode as well as articulating leading marketing KPIs to manage operations for success quickly
  • You execute day-to-day challenges with a decisive hands-on mentality, a high degree of creativity, and outside-the-box thinking
  • You are a designer by heart. Your eye for design stands out, and you can steer designers to success in alignment with the brand.
  • You describe yourself as an ambitious, inquisitive, and motivating person with an incomparable customer focus
  • You are fluent in German and English
Benefits

  • Being part of an exceptionally fast-growing product-led venture that's up to something big. We are building a new type of company, a SaaS-enabled B2B network
  • A job and a team full of passion. Working alongside enthusiastic people motivates us and gives us gratitude
  • You will have lots of autonomy, flexible working hours, and a remote-first setup (optional offices in Munich and Berlin), which connects our team members across Europe
  • An extremely steep learning curve - we support your continuous development through individual learning opportunities, a diverse and international team of experts as well as experienced founders
  • With regular team events, we encourage our teams to connect within and outside of work for a great spirit
  • A phenomenal company culture, both remote and in our optional offices
If you aren't completely confident that you meet our criteria, we recommend just taking the chance and applying anyway! Curiosity, passion for digital disruption, eagerness to learn, a collaborative spirit, and a growth mindset are most important to us.

\_‍\_TradeLink strongly believes in the power of diversity and is highly committed to providing a respectful, safe, and welcoming environment for everyone who works here or with us.
TradeLink - Der vorherige Tag - 2023-01-26 10:05

TradeLink

Heimarbeit
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